LOS ANGELES January 2018 – Has a sofa ever made you pause in wonder, a chair ever evoked a giggle, or a chaise ever beckoned to you with irresistible style? Do your home furnishings cause a stir? An evocative blend of play and high couture style is the inspiration that fuels the creative minds of ULLOO 42.

ULLOO 42 is the next evolutionary way to experience and enjoy furniture and home décor. As with found art, Ulloo 42 believes previously loved high-end home furnishings are worthy of transformation. Artist Suzanne Currie along with best friend and business visionary Lise Abraham are doing exactly this. Sofas, chairs, lamps, and more are reinvented by Ulloo 42 into must-have, one-of a kind, playful and artfully functional statement pieces.

This week, Ulloo 42 is announcing to the world that their online platform is available to debut their inaugural collection.You may be wondering how ULLOO 42 came to be. Its origins are globally inspired, and the vision has evolved through process and experimentation.

ULO (n): (Igbo African) house

42 (n): the numeric answer to the most important question of the universe (according to Douglas Adams’ popular novel, The Hitchhiker’s Guide to the Galaxy)

ULLOO 42 (n): a transformational process for modern times that repurposes loved items and creates whimsical conversations beyond borders, addressing the questions of the soul.

“I see a lot of beautiful and interesting things on my travels and I’m always on the lookout for inspiration,” says Abraham. “There are many ways to ‘feed the soul’. For me, Ulloo 42 creates pieces that make the connection between my inner child and the ‘diva’ side of me that says, ‘that’s crazy but I love it.’ I adore these pieces. They put a smile on my face and I hope others will feel the same.”

Founders Lise Abraham and Suzanne Currie started ULLOO 42 because they believe that furniture can be art and art can be furniture. Their company hopes to inspire a trend now and into the future, where furniture can be more than utilitarian: it can be a pleasure, a talking point, a joy to own, and something to be treasured—a rare thing in today’s “disposable” culture.

“The majority of our collection is really distinguished by being re-born or transformed into the vision of fine art and design,” said Suzanne Currie, co-founder of Ulloo 42. “We source pieces for our unique design and inspiration from all over the world, hand-making each item with love and individualized attention. In this age of unlimited choice, we felt the need to pare down and offer a small selection of items that we think will really resonate with people.”

Currie’s passion for combining bold color and pattern through collage, influences her spectacular furniture transformations, resulting in unexpected creative intersections of texture and shape in the final pieces. Each individual piece is marked by an outlandish and fun, fusion of color and detail, making the pieces standalone works of functional art.

“This has become a total all-consuming passion for the two of us, and we wouldn’t have it any other way,” said Currie. “There is so much beauty and artistic display just waiting to be tapped into and set free around the world today. Most people don’t realize that the very furniture pieces in their home are a blank canvas for true personalized display. We’re turning conventional pieces like lamps and chairs into something unique that will distinguish any living area from the rest.”

The Ulloo 42 collection includes unique chairs, sofas, tables, lighting and original wall art. Some of the redesigned pieces potential collectors and consumers can peruse, are the Frenchie Lamp, the Seraphim Lamp, the Empire Lamp, the Golden Round Tables, the Storyteller Chair, the Aquavelvet Chair, the Thousand Nights Chaise, and the Royal Fluff Chaise. Ulloo 42 also creates bespoke pieces such as the Ice Plank Table, a gorgeous statement piece for any dining room.

Each item is individually designed and crafted, with more creative and unique pieces actively in the works. Ulloo 42 will be hosting the first live viewing of their inaugural collection in January 2018. Although the initial LA launch is by invitation only, future showings can be arranged privately by appointment. Please visit ulloo42.com to preview the latest pieces and sign up for upcoming showings.

Inquiries for private showings or commissioned projects can be made on the website at www.ulloo42.com or directly with Jane Owen PR Jane@Janeowenpr.com.