Well, my first thought when I heard REEBOK  was releasing a pack, was here we go with everybody releasing packs with shoes you really don’t like. Until I came across the release and learned what REEBOK was about to do!

The BUTTER SOFT pack will come with 3 pair of BUTTER CREAM REEBOKS, but the catch is that every one of the shoes are a pair of  REEBOK’S that were loved by many!!! The CLASSIC LEATHER jawns were the must haves for back to school if you were a REEBOK love. I remember having an ice blue pair that I saved every allowance for months to get. The second and third pair are the WORKOUT and CLUB C. Now the workout’s were the first ree’s I fell in love with and that was like a no brainer quite honestly. Everybody wanted a pair; guys and girls, it really did not matter. And that is just one of the traits that has made REEBOK such a long lasting brand.

I am sure the science to this pack release was very well thought out to create an opportunity for the brand to relaunch themselves. I think it is truly safe to say that this is the 2nd coolest pack release I have seen in a while. The BUTTERS are set to hit stores AUGUST 12th and will start at $99.

I think I may have to join the BUTTER SOFT movement! What about you?

Signing Off!
-TB